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Target audience

In 2014, 15-24 year olds made up the largest proportion of the UK cinema audience, at 31%.  ■ UK films were popular across all demographic groups, with a particularly strong appeal for those aged 55 and above. Cinema-goers in this age group also showed a strong preference for UK independent films. ■ 22 Jump Street had the largest above-average audience share among the 15-24 age group, while Mr. Turner had the largest share among cinema-goers aged 55 and above.  ■ A wide range of genres appealed to women, whereas men were drawn to films with a strong action element. ■ UK films attracted above-average audiences across the nations and regions with the exception of the South East and West and South West. ■ Black and minority ethnic groups were over-represented among cinema-goers, video rental and digital film consumers; disabled audiences were over-represented amongst video buyers. From this I am able to see that most people that watch comedies are teenagers or young adul...

PR Research

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  A press release is an official statement issued to newspapers giving  information on a particular matter. The press releases shown here are forwarding information about technology companies, art foundation and mobile technology to improve addiction treatment outcomes. I believe they work as all three have non-obnoxious logo ’ s and pictures so they aren ’ t distracting. The colours are also not very bold so they allow you to read without a bright force on the page. It allows for all areas of the press release to have an equal amount of page dominance. When creating my Press release I chose to have two columns of words and images. It allows me to provide more breathing space. This breathing space is present in the header of my press release. The header of ‘’Liam’’ and the small subtitle ‘‘my life’’ gives a subtle overall summary of the press release. The Type style for the header was used as it has a Italian style and I am ...

How I've used editing

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This week we have been shooting video and been learning multiple different parts of video in media including the editing.   Editing  and shooting   In video there are a certain number of frames in a second. In the UK the average video frames per second is 25 because of P.A.L (Phase Alternating Line)   Frame       If you were to take what is above as a frame you would have 2 fields in the frame if it was interlaced. This is where t wo fields of a video frame are captured at two different times. You would find here that in a single second there are 50 fields. The other form of a frame is progressive which is what the camera’s we used had. This is where both fields are scanned at the same time.     Here is the document in which we are creating to collect our  editing sources.     In Adobe Premiere we  assorted  ‘’bins’’ to keep all  necessary  files in. The reason for...