Target audience


In 2014, 15-24 year olds made up the largest proportion of the UK cinema audience, at 31%.
 ■ UK films were popular across all demographic groups, with a particularly strong appeal for those aged 55 and above. Cinema-goers in this age group also showed a strong preference for UK independent films.
■ 22 Jump Street had the largest above-average audience share among the 15-24 age group, while Mr. Turner had the largest share among cinema-goers aged 55 and above.
 ■ A wide range of genres appealed to women, whereas men were drawn to films with a strong action element.
■ UK films attracted above-average audiences across the nations and regions with the exception of the South East and West and South West.
■ Black and minority ethnic groups were over-represented among cinema-goers, video rental and digital film consumers; disabled audiences were over-represented amongst video buyers.

From this I am able to see that most people that watch comedies are teenagers or young adults. This research is dated however so some results might vary slightly. The film "Mr.Turner" is a historical fiction and Drama compared to 22 jump streets comedy and crime fiction genre. It shows that people of older age are into realistic films compared to the younger audience who seek action and laughs.

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